The Clean Product Standard
A clear, consistent framework for evaluating everyday products. If it doesn't score an 80 or higher, we don't sell it.
How it Works - 100 Point Breakdown
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Ingredient Safety - 50 Points
What’s in it
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Packaging & Materials - 20 Points
What it touches
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Exposure Risk - 15 Points
How often it’s used
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Transparency & Disclosure - 10 Points
How clearly it’s explained
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Long-Term Waste Impact - 5 Points
What happens after use
Pure Shelf evaluates everyday products using a consistent, 100-point standard. Our framework focuses on ingredient safety, materials, and real-world exposure — so you don’t have to do the research yourself.
Sources We Reference
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Environment Working Group (EWG)
Ingredient hazard assessments and exposure considerations for personal care and household products.
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European Commission (Cosmetic Regulations)
One of the most comprehensive and precautionary cosmetic ingredient regulatory frameworks globally, including restrictions and bans not currently enforced in the U.S.
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National Institute of Health (NIH)
Toxicology data, chemical profiles, and peer-reviewed research used to understand ingredient properties and potential risks.
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U.S. Food and Drug Administration (FDA)
Ingredient status, safety guidance, and regulatory oversight for cosmetics and personal care products in the United States.
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California Office of Environmental Health Hazard Assessment (Prop 65)
Identification of known carcinogens and reproductive toxins used as an additional screening reference.